This project was done in conjunction with my capstone, as an additional branding piece to improve the overall cohesiveness of the project and add to the world of the brand that I'm trying to create.
I began by looking at examples of handwriting and text from the 18th century from archived magazines and genealogy research and then I combined elements of both into a handwritten font for myself to use as a guide
For the tag, I had the idea of printing or hand writing it on cloth and using the format of an old magazine cover page that I had found as inspiration. On the back I could add one of the short vignette writing pieces I've written to go along with the project.
I was really inspired by the landscape works of a painter from the late 1700s named Joseph Mallord William Turner and decided to use those as the base for the drawings I would do for the tags.
Shields, on the River Tyne, JMW Turner
South View of Christ Church from the Meadows, JMW Turner
For the logo I wanted to continue using the motif of foxgloves to represent healing and harm intertwined. I had the idea to try and combine them with the historical british military insignia, the broad arrow or crow's foot. The bells of the flower look kind of similar.
I also added the squiggle for the motif of a wattle fence, representing containment vs freedom, that I used on the buttons I cast for the coat.
For the inside tag, I decided I wanted to do stamps with numbers and symbols representing different information about the garment, but I'm still not sure how to do it. This is my working idea including the new logo.
I'm still working on the invitations, website design, and instagram, but I know I want the website to be one continuous page with illustrations and text falling across it, and I want the invitations to be written on a piece of cloth which is tied up into a little bag with one of each of the buttons I made inside.
